A fun story, in three chapters.
Chapter 1: Meet Melly Shum
To promote the exhibit, the museum worked with Lum to reproduce one of his artworks as an outdoor billboard.
The following text is adapted from a post made about the billboard by Het Kunstwerk (original publication date unknown.)
Although Ken Lum applied the codes of the advertising world to the billboard, it was immediately clear that it wasn’t just any ordinary billboard. After all, the sign wasn’t trying to sell anything. It was just a photo of the friendly, smiling Asian woman sitting at a desk in an office setting. As you can see above, the caption was ‘Melly Shum hates her job’, which occupied the other half of the billboard. That’s all there was.
Normally, a billboard would be singing the praises of a product or service that would give Melly Shum more pleasure in her job, or even a job she enjoyed more. However Lum’s billboard just made the announcement that she hates her job.
Was it true? The woman had a friendly look on her face, while the word ‘hate’, in red letters next to her, jumped off the billboard at the viewer. The photo and text did not tell the same story, so which of the two was true?
Ken Lum was not advertising anything, but his billboard did truly contain a ‘message’. He provided insight into the codes of advertising. By incorporating the stereotypical design of the advertisement, he showed how ingrained our visual habits are. We automatically made a connection between word and image, and took the direct language of the sign personally. We wondered if this woman’s name was really Melly Shum? Was Melly Shum a real person? (It turns out the answer to both questions is “yes”!)
Since there was no telephone number, website, price or product shown on the sign, the only thing that remained was the contradiction between image and text. Unlike normal advertisements, this work of art did not provide answers, it merely raised questions.
At the conclusion of the show Lum’s artwork from inside the Witte went off to various collections and the billboard came down to make room for an upcoming show’s announcement.
However the public outcry was deafening. “What happened to Melly Shum? Bring her back!!!”
The museum responded by immediately returning Melly’s billboard to her spot where she remains today.
“I wanted to shake people up in terms of the question: If you have the privilege of moving on, why can’t you move on?” said Professor Lum in an exclusive interview with Happy Melly. “I was more interested in the effect of it as art and with the multitude of responses that came in I started learning, ok I tapped into something.”
And tap into something he did. Currently Melly Shum is one of the longest standing billboards (unprecedented), sitting on the corner of Boomgaardstraat and the Witte de Withstraat. You can visit the corner virtually.
Chapter 2: Meet Happy Melly
Sometime around 2012 a Dutch guy living in Rotterdam, Jurgen Appelo, who had passed by the billboard several times, had a few questions of his own: “Why? Why are there organizations with jobs that people hate, but won’t leave? And how can we help transform those organizations?”
Jurgen collaborated with a few colleagues and started a venture which they called Happy Melly – a global business network dedicated to happiness at work.
I had found myself employed in a place, that while it professed to be progressive, with nice sounding values posted on the walls, it was, how shall I say, not quite so. I’d call it Management 2.0 – Doing some of the right things but in so many wrong ways.
I was aware of a great deal of unhappiness – not only in myself, but in my teammates. We had difficulty staying engaged, motivated, innovative. One key indicator was a high staff turnover. Some of you may recognize those symptoms.
Anyway as I mentioned, I had come across Jurgen’s writing and his Management 3.0 practices and they showed me there was a way to try to set thing right. To create the conditions for happiness. As Jurgen put it so well, to:
- Energize People
- Empower Teams
- Align Constraints
- Develop Competence
- Grow Structure
- Improve Everything
And eventually joined the awesome Happy Melly team myself.
But the best part of all is in Chapter three
Chapter 3: Jurgen, Meet Ken. Ken, Jurgen.
Well guess what fun I had one night in August? I managed to get Ken and Jurgen together for coffee I’d arranged for Jurgen to speak at a CTO School Philly Meet Up and thru a little bit of Google detective work, I found out the Ken Lum was on the faculty at the University of Pennsylvania.
I sent an “out of the blue” email to Ken and much to my pleasure, he agreed to meet up with us at the Green Line Cafe, two blocks from the meet-up’s venue. This was the first time that Ken and Jurgen had ever met and what a memorable moment.
We spent about an hour chatting together, covering an amazing range of topics, from Thai cuisine fit for a king to be found in Vancouver and to Melly’s origin story. It turns out the model for the billboard was really named Melly Shum and was a student of Ken’s when he was teaching at the University of Ottawa. We were pleased to hear that today Melly is very happy in her career of 12 years with Tasco Appliances in the Toronto area. We hope Ken enjoyed our company that evening – we certainly did.
As Jurgen expressed afterwards: “It was amazing to meet with a person whose [one piece of] work I’ve know for so long. It was humbling that someone traveled to so many places with great insights about all of them and it was fascinating to learn that the photo was not intended to still be there after 26 years and that the name [Melly Shum] is a real one.”
We didn’t speak too much about what Ken believes makes people happy in their jobs, however he did delve into that during the podcast saying, “One of the keys to being happy is to say ‘who are the people I like being with?’ If you’re in a situation where there’s a lot of people you don’t like being with, maybe it’s time to change.”
I’m pretty sure this story is not over over. But as to what will happen next? Your guess is as good as mine! If you’d like to join me for the journey, visit HappyMelly.com/join-us
- Download episode three of the Happy Melly Podcast – Serious About Happiness, where Sam speaks with Professor Kenneth Lum, the artist who inspired the Happy Melly movement