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Innovation: The Five Disciplines for Creating What Customers Want

 Author: Curtis Ray Carlson  Category: Business Agility, Innovation  Publisher: Three Rivers Press  Published: 2006  ISBN: 0307336697  Pages: 356  Amazon

Outlines a series of essential principles and steps that managers can use to foster a culture of innovation and creativity within their own companies that can be used to develop an organization that consistently delivers value to its customers. 35,000 first printing.

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