Innovation: The Five Disciplines for Creating What Customers Want
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Author:
Curtis Ray Carlson
Category:
Business Agility, Innovation
Publisher:
Three Rivers Press
Published:
2006
ISBN:
0307336697
Pages:
356
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Description:
Outlines a series of essential principles and steps that managers can use to foster a culture of innovation and creativity within their own companies that can be used to develop an organization that consistently delivers value to its customers. 35,000 first printing.
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