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Innovation: The Five Disciplines for Creating What Customers Want

Author: Curtis Ray Carlson Category: Business Agility, Innovation Publisher: Three Rivers Press Published: 2006 ISBN: 0307336697 Pages: 356 Amazon

Description:

Outlines a series of essential principles and steps that managers can use to foster a culture of innovation and creativity within their own companies that can be used to develop an organization that consistently delivers value to its customers. 35,000 first printing.

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