Escaping the Build Trap
Author: Melissa Perri Category: Business Agility, Product Management / Ownership Publisher: O'Reilly Media Published: 2018 ISBN: 149197379X Pages: 180
Description:
To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small
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