Spiral Dynamics

Now available in paperback, this bestselling book presents a new framework for understanding the dynamic forces at work in human affairs – not only in business, but also in personal lives, education, and even geopolitics. Focusing on cutting-edge leadership, management systems, processes, procedures, and techniques, Spiral Dynamics synthesizes changes such as increasing cultural diversity, powerful new social responsibility initiatives, and the arrival of a truly global marketplace. Ideal for managers, consultants, and strategists, this inspiring book adds power and precision to the theory of human systems and twenty-first century leadership. It meshes UK biologist Richard Dawkins’ concept of ‘memes’ with Gravesian ‘value systems’ to lay out a very specific toolkit for managing the deepest differences in people; the authors’ concept of MEMES represents the first major statement of the new ‘Science of Memetics’. Spiral Dynamics demonstrates how, by applying the right tools at a base level rather than to surface symptoms, any bright, curious human being can, quite simply, change the world.